Site Audits

You can do this! You just need a road map to get you started!

Are my web words working for me?

Good question!

There’s a lot riding on your web copy—click throughs, time on page, conversion, repeat customers.

If the words aren’t up to that big ask, you’ll see that in your analytics and sales, either now or in the future.

On the other hand, hiring a writer or editor to rework your whole site isn’t cheap, and besides, you know you can do it yourself. Plus, what if your content wasn’t that bad to begin with?

Sounds like you need a temperature check!

Quick Micro Audit

If you’ve been holding off on updating your website or hiring outside assistance because you’re not sure how much work it really needs, this pint-sized package is for you!

You get:

  • A high-level overview of your website copy;

  • A slide deck explaining the findings, including simple next steps you can implement yourself or get help with;

  • A style guide and a customized content pillar list to get you started;

  • A 30-minute meeting to go over the results and answer any questions.

Turnaround time: 5 business days

Investment: $250.00

Standard Audit

This deeper audit identifies content-related issues and gives practical, actionable recommendations for next steps, so you know whether you’re looking at a total overhaul, a quick clean up, or something in between (each of which I can help with).

You get:

  • A brief intake survey to fill out so I have details like competitors, brand voice targets, and audience;

  • A complete audit of your website content. I’ll examine all short-form copy, including landing pages, product descriptions (maximum 10), headers, and buttons. Long-form content like blogs will be high-level reviewed;

  • A competitor comparison based on 2–3 similar companies (as identified by you) and keyword and content calendar recommendations (if applicable);

  • A slide deck outlining the key areas where your site is doing great and where some updates could help;

  • A 45-minute meeting to go over the results and talk about your next steps.

Turnaround time: 10 business days

Investment: $600.00

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