You know your business inside and out. I’ll help you arrow in on the right words: words your audience will read, remember, and revisit.

Together, we’ll craft content that draws a clear line between your services and your ideal client. If they don’t connect right away, your brand will remain front of mind for when they’re ready to dive in.

Business or website in the planning/reworking stages?
I’ll help you start everything off on the right foot, content-wise.

Supplementary Support

What you have: Tons of written content and a firm idea of where you want to go with your words, but no time to sort, edit, and schedule it all.

What I’ll do:

  • Review and edit your existing writing.

  • Research industry counterparts.

  • Create content pillars and buckets that suit your existing copy and future plans.

  • Develop a six-month content strategy that complements your busy schedule and two main goals.

  • Create a simple branded style guide that will make sure you and every other writer you bring on board are always on the same page, words-wise.

  • Includes 1 one-hour meeting at the beginning of the project.

  • Packages start from $1500.00 CAD + GST

What I’ll do:

  • Comb through your ideas and research industry counterparts to develop a six-month content strategy that complements your busy schedule and two main goals, including content pillars and buckets.

  • Design outlines for six blog posts and four additional written components, such as landing pages, social, newsletters, etc.

  • Create a simple, branded style guide for cohesion in future writing.

  • Includes 2 one-hour meetings at the beginning and midway through the project.

Add Ons

Landing page copy: From grabby headers to button text that gets clicks without being clickbait, I’ll outfit your site with copy that converts.

Your investment: Starting at $500 CAD + GST

Comprehensive Content

What you have: Amazing ideas for your content and a slew of inspirational examples, but not much down on paper just yet.

  • Package starts from $3000.00 CAD + GST

Developer/designer input: Need help on the visual side? I work with an experienced and talented front-end developer and graphic designer. Ask me how we can bring them on board!

Your investment: Depends on many factors and designer availability. Please email for pricing.

Need the content built for you, top to bottom? I do that, too!

What you get

  • Content strategy planning session (1–1.5 hrs) : We sit down and figure out what you need. I’ll send a questionnaire over beforehand, so we can dive right into your one-of-a-kind project.

  • Summary of session and outline of requested details: After our session, I share a document that shores up everything we discussed and lays out the next steps.

  • Review of website and industry counterparts: I begin combing through your site and researching the similar organizations you highlighted. From this comes our Ideas document, where you can add your notes.

  • Mock-up of content components: I list out the components I’ll create, to make sure we’re all on the same page. This includes

    • outlines for future articles/blogs (that you approved in the Ideas document)

    • detailed list of all landing page and other copy

    • brief style guide for consistent voice throughout

  • Development of content components: After you approve the mock-up, I get to work building everything out. All content is delivered in a text document organized according to your site layout, so you can easily transfer the copy.

  • Draft review and revisions: I share my draft of your content components. Packages include one round of revisions.

  • Wrap-up meeting (1 hr) : A quick review. We go over how you can continue to create great content.

  • Final content pillar document delivery: I deliver a final document of recommended pillars and buckets for your content forward to help you keep your content hyper-focused on your organization’s goals.

  • Starting from $3500.00 CAD + GST

Add ons

Mid-project meeting to discuss any changes or further details (up to 1.5 hrs)

$100

Use of your document-sharing software/platform (anything other than Google Workspace)

$50 (single charge/project)

Additional revisions (this includes moderate to significant changes requested after outlines have been signed off on)

$100